Lights out
Many people with elevated LDL-C levels are not receiving timely treatment escalation, leaving them vulnerable to cardiovascular events. Every minute, 8 lives are lost to these preventable tragedies, yet the urgency for intervention remains under-communicated.
To highlight the urgency we created a visually striking film featuring a room filled with countless illuminated light bulbs, symbolizing lives at risk. As the narrative unfolds, the lights start to flicker and extinguish, representing the lives lost every minute to CV events. The filaments of the bulbs will transition into ECG lines, underscoring the heart’s fragility and the critical need for proactive LDL-C treatment.
